Background
David Hoeflaak, the founder of Welkin, has been an educator and coach for over twelve years; teaching various courses in the areas of marketing, communication and English at universities in the Netherlands, Belgium, China, and the Czech Republic.
Over the years David gained a lot of insight into business, marketing, communication and languages but often came across an over-emphasis on theoretical rather than practical knowledge within the academic institutions where he worked.
He felt that this often obfuscates the more important basic questions of who we are, where we come from, and what our place and purpose is in the world. Neglecting these questions have left individuals and organizations alike with a quest for meaning and identity that is not sufficiently addressed within modern society.
Mission & Vision
Welkin’s mission is to offer profound wisdom and timeless truths that can help business leaders and organizations to thrive.
Its vision is to do so by combining the most relevant and proven modern business methods with (sometimes ancient) esoteric traditions.